Sr. Director of Marketing

Position Summary:
The Sr. Director of Marketing is responsible for leading the development and execution of comprehensive marketing strategies to drive patient acquisition, retention, and revenue growth. This individual must bring a deep understanding of the dental industry, possess strong leadership capabilities, and demonstrate expertise across marketing disciplines—including digital marketing, brand management, and strategic planning.

Key Responsibilities

Strategic Leadership & Planning

• Marketing Strategy Development: Define and implement marketing strategies aligned with business goals, focusing on brand awareness, patient acquisition, and retention.
• Market Research & Analysis: Conduct market research, track industry trends, and analyze competitors to inform marketing decisions and maintain competitive advantage.
• Budget Management: Develop and manage the marketing budget, ensuring optimal allocation of resources and tracking return on investment (ROI).
• Cross-Functional Collaboration: Partner with sales, operations, and clinical teams to align marketing initiatives and support a seamless patient journey.
• Performance Reporting: Monitor KPIs, analyze campaign results, and deliver actionable insights and reports to executive leadership.

Marketing Operations & Execution

• Digital Marketing Leadership: Oversee website development, SEO, social media, paid advertising, email marketing, and content strategy.
• Brand Management: Maintain consistent brand messaging and visual identity across all marketing channels and patient touchpoints.
• Campaign Execution: Lead the creation and execution of integrated campaigns, including promotional events, advertising, and referral programs.
• Public Relations & Communications: Manage media relations, press releases, internal communications, and thought leadership initiatives.
• Vendor Management: Build and manage relationships with external agencies, consultants, and other marketing vendors.

Team Leadership & Development

• Team Building: Recruit, train, and develop a high-performing marketing team; foster a culture of collaboration, innovation, and accountability.
• Performance Management: Set clear goals, provide ongoing feedback, and conduct regular performance evaluations to drive continuous improvement.

• 10+ years of marketing experience, preferably within healthcare, dental, or related industries.
• Proven track record of driving growth through innovative marketing strategies.
• Strong leadership and team management skills.
• Expertise in digital marketing platforms, CRM systems, analytics, and campaign automation tools.
• Excellent communication, analytical, and strategic thinking abilities.
• Bachelor's degree in Marketing, Business, or related field required; MBA or advanced degree preferred.